Design

ABC considers graphic design a unique opportunity for visual communication, as design is at the core of transmitting knowledge. ABC uses color, typography, photography, and page layout to convey the intended message with creativity, class, and clarity. As such, design projects such as corporate identities (company stationary, business cards, and packaging), ad campaigns, and book and cd covers, from start to finish are a multi-step process.

1. Initial consultation with the client to:
   • Clarify the end product in mind.
   • Understand the message to communicate.
   • Learn client preferences and ideas.
   • Give a price quote.
2. Sketching - a one to two week period in which ABC sketches a number of possible designs.
3. Second consultation with the client to:
   • Review sketches and choose direction to follow.
   • Discuss printing options and quantities.
   • Set an estimated finishing date.
4. Creation - ABC creates the intended product.
5. Third consultation with the client to review the finished product and discuss any changes before going to print.
6. Printing and delivery.

The time duration of a project will obviously vary depending on the size and scope of the project. A small cd cover might take 2 weeks, while a corporate identity could take a few months.